When Relationships Go South: Dealing with Negative Fallout Online

After my post on Relationship Killers, I received a great comment from Zach Rosenberg, who brings up another relationship killer—telling the customer they’re full of beans. Here’s what he had to say: One of the relationship killers I’ve been seeing a lot is brands engaging incorrectly – namely, publicly telling a consumer that they’re wrong, [...]

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IWNY Stage – Brand Recognition vs Killer Content Panel – Thurs, May 17

  Internet Week NY 2012 – Panel discussion “Brand Recognition vs Killer Content” with Susan Newman (Moderator) and panelists, Miriam Cohen, Ted Rubin, Kathryn Rose, Bryn Johnson on May 17, 2012 at 82 Mercer Street headquarters, NYC.

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Return on Relationship — What is the Future of Social… with @ramonbnuezjr

Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of upcoming book Return On Relationship, sits down with Ramon Nuez to discuss the future of Social Media. “Everybody has to have an eye for the future,” according to Ted. Collective Bias uses Social Fabric® to advance Social Media for the future. Not only [...]

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Don’t Wait for Holidays to Make People Feel Special

  Mother’s Day and Father’s Day brings back a lot of memories for parents of teens and grown children, and sometimes those memories can be lessons for business relationships as well—namely, don’t wait for holidays! A friend told me recently that her eldest daughter bought her a beautiful live orchid for Mother’s Day and a [...]

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Social Shopper Trends – May 2012… via @Katadhin

View more presentations from John Andrews + Follow Social Shopper Trends – May 2012 by John Andrews on May 12, 2012 Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here’s a simple overview of some smart tactics being employed in the marketplace.

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My Mother’s Day post for @FamilyFoodie’s #SundaySupper

Originally posted at FamilyFoodie.com: It’s All About Relationships this Mother’s Day #SundaySupper Mother’s Day was always a special day in my family. Not so much for “honoring” Mom, but more as an extended family day when we all gathered at our house to celebrate our connection, shared past, all the children, and hopes for the future. When [...]

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Relationship Killers: Four of the WORST Mistakes Brands Make in Social Media

  The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are damaging to them in social media and therefore damaging to their brand. In my opinion, there are four big no-no’s [...]

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Social Commerce is Relationship Commerce

We’re hearing more and more about “Social Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, becoming e-commerce, and now evolving through the evolution of social media into Social Commerce. The implications [...]

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