Marketing 101 Lessons Social Marketers Shouldn’t Forget

In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t measure ROI in social and that marketing has completely [...]

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“Life isn’t about Finding Yourself. Life is about CREATING Yourself.”

The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some [...]

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Permission Marketing: why Brands should be(a)ware!

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission to do [...]

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Coping with Divorce… personal view of a Dad with experience

With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For many reasons, dads may allow the mom to be the custodial parent, including financial necessity, lack of comfort with being a pseudo full-time dad or lack of desire. Often attorneys and psychologists advise [...]

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My contribution to Amanda Stevens’ new book: PurseStrings

PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens  (Pages 126-132)   Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997:  originally working with Seth Godin at Yoyodyne (which was acquired by Yahoo! in 1998), then moving [...]

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Will the Real Definition of “Like” Please Step Forward?

Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.”  However, let’s look at it from the Facebook business page standpoint of a “Like.”  First, what does the term “Like” mean in social [...]

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My Facebook post yesterday about Pinterest… what do you think?

Ted Rubin  Wednesday (Yesterday) 12/28 11:23am Will Pinterest Replace Facebook?… http://bit.ly/vwFkoI (via John Andrews andCollective Bias) Will Pinterest Replace Facebook? | Collective Bias | Blog www.collectivebias.com Last week I was in a meeting with Elmer’s, and one of our Collective Bias clients and we started talking about the Pinterest page we help them manage. Our discussion centered on how [...]

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Life Lessons: Featuring me via @ReneSyler, aka @goodenufmother

Originally posted by @ReneSyler at… http://www.goodenoughmother.com/2011/12/life-lessons-ted-rubin/ Life Lessons: Ted Rubin Ted Rubin is an experience.  He is so full of energy, life, and encouragement.  It is my pleasure to bring you the Life Lessons of a man who is a social media guru and an active dad.  Let’s see what Ted has learned in 2011.  And [...]

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