Straight Talk | Ted Rubin

The good news is that we’re on the verge of a major rethinking of advertising’s fundamental premises. One of the biggest challenges facing the industry is ad credibility. Consumers don’t trust ads, but they do trust their friends, and telling friends about the products they use has never been so easy. Through social nets, credibility [...]

In war, it is axiomatic that the victors of the last war fight the new one with the same tactics of the old. Having won the victor is content with what won for him; but the vanquished wants to know why he lost. Business and war have much in common. Entrenched companies keep doing what [...]

“Do not let your fire go out, spark by irreplaceable spark. In the hopeless swamps of the not quite, the not yet, and the not at all, do not let the hero in your soul perish and leave only frustration for the life you deserved, but never have been able to reach. The world you [...]

If you are thinking of using Social Media tools to reach out to an audience, the first steps are to determine your goals and your audience. Who are you trying to reach? What action would you like them to take? Once you determine your outreach/communication goals, consider the various social media tools to decide which [...]