Straight Talk | Ted Rubin

Twitter helps to build a brand organically. It is supposed to illustrate e.l.f.’s relevance and keep e.l.f. top-of-mind among our followers. It’s also a valuable way to support and grow the brand, and an invaluable way to maintain a dialogue with our consumers. There’s no better feeling than to get an excited response via Twitter [...]

There was a high level (by title only) marketing/salesman who worked for a sports team. The guy was considered a very good salesman. He dressed the part and worked an event room like a pro. A big part of his job included entertaining on game day and that was really his realm… great on his [...]

Social Media isn’t a box to be checked, or department to be manned or even campaign to be launched. It’s about thinking differently about marketing, customer service, the entire business. Consumers are now running the biggest recommendation service in the world, they will define your brand… get on board now or play catch-up later!

Social Media isn’t a box to be checked, or department to be manned or even campaign to be launched. It’s about thinking differently about marketing, customer service, the entire business. Consumers are now running the biggest recommendation service in the world, they will define your brand… get on board now or play catch-up later!

Twitter has not been readily accepted as a small business tool yet but there are those who are having success using it. So why should small business be using social media at all? The most prominent reasons are responding to customer questions, networking and education… but there’s more.What most, to date, have not been doing [...]