Straight Talk | Ted Rubin

New York, N.Y. July 22, 2009 – This weekend e.l.f. Cosmetics kicks off a new direct-to-consumer initiative by hosting a launch event for internet bloggers at the BlogHer convention in Chicago. The cosmetics brand hopes to jump start what they anticipate will become a popular consumer program by engaging independent bloggers attending the Chicago event [...]

Marketing Pilgrim Published: “Twitter Takes to the Air.” Twitter Takes to the AirPosted: 17 Jul 2009 02:28 PM PDT We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is [...]

Social marketing takes time to deliver meaningful results. Build your presence, extend your footprnt and gain traction. Don’t be impatient and rush. and… Why is social media/marketing the future of marketing? Teens today are intense about sharing and colaboratng, the very princpals of social media’s foundation, and this will extend into their future, and the [...]

The founders of a major public broadcasting network were recently asked to explain the success of their programming. Their response was that because they were operating in a non-commercial environment, they were free to experiment and be creative without the risk of commercial failure. The same opportunity exists for any application of marketing principles to [...]

The thought of Independence Day brings to mind the current economic environment as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads down, one foot in front of the other, and persevere. It is easy to fall [...]