Straight Talk | Ted Rubin

I spend every birthday with my daughters. Spending time with my girls is something I put before all else. They are teenagers now and being a divorced Dad it can be challenging to continue to reach out, put them first, and maintain this in the face of their occasional lack of interest and the roadblocks [...]

I’m really looking forward to the day when social media matures as an advertising medium. I feel as though social media advertising is currently pigeonholed into the same boat as mobile (which has been in the same boat for the last four years): it’s about one to two years away from maturing as a medium [...]

This is what I have learned from my association with a large group of Mommy Bloggers over the past year and from being the CMO of e.l.f. Cosmetics. Moms pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to moms from other moms [...]

The next important growth feature for social networks will be ubiquity. Social networks must be woven into everything we encounter and social media/marketing should be integrated into the fabric of all marketing channels, strategically managed from 360 perspective. Social Media is a platform… Social Marketing is how it is leveraged by a brand. It may [...]

e.l.f. Cosmetics growth and marketing was built on what I call social media 1.0… email, blogs and reviews, then onto MySpace and FB, and felt that moving into the more scaleable environments that interact and take advantage of the viral nature of the social graph was the obvious next step. Facebook, YouTube, Twitter and Bloggers [...]