Straight Talk | Ted Rubin

BRANDWEEK Feb 9, 2010 Todd Wasserman Few brands have had as singular a focus on social media as e.l.f., a cosmetics line that does zero in the way of traditional advertising yet has strong working relationships with about 500 bloggers. As the CMO for e.l.f. (the acronym stands for Eyes Lips Face), Ted Rubin is [...]

Niki… you are my precious gift, a light that lives in my life always. I walk around every day still feeling the weight of your adorable little body clinging to my shoulders, sitting in my lap, and holding my hand. I think you spent more time on my shoulders and in my lap than in [...]

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