Straight Talk | Ted Rubin

Remember the Yellow Pages?  When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for.  If we needed a contact in a different state, we had to make phone calls to find [...]

Here’s an interesting concept:  using traditional measurement tactics to determine the success of non-traditional (social media) marketing. At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship rather than just the standard Return on Investment, but actually it doesn’t. In his July 19 blog post [...]

Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s success… this is perfectly exhibited with what Amazon does to nurture a relationship. But what about true relationships that [...]

As we build companies it’s important to remember that innovation is at the heart of growth on the Internet. Not simply making a better mousetrap, but conceiving and engineering that which has not been done before. Because of this, we need to always be mindful that what is equally as important as the initial innovation is sustaining [...]

“Further positioning itself as a TV alternative, YouTube has launched a new user interface option named ‘Leanback,’ with which users can more easily browse content at a distance.” MediaPost, Thursday July 8, 2010   Awesome idea and functionality that will help lead YouTube to the forefront of next generation online video viewing. YouTube is so often overlooked as [...]