Straight Talk | Ted Rubin

All children need to be allowed, and encouraged, to freely love both their parents no matter the circumstances! So terribly unfortunate how many children have to navigate the treacherous waters of one parent’s hatred for the other. Scary how many children think their fathers never cared instead of that they were driven away. Most fathers [...]

The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success in other mediums. I am [...]

Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time take up by gaming. I have to strongly disagree. The long tail is alive and well, and if anything, experiencing a re-birth of [...]

Social Media — The Latest Chicken or Egg Scenario by Starla J. King, OutWrite Living A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg scenario:  Which comes first in social media marketing:  the brand or [...]

Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency. The “social” part of social media campaigns makes them quite different than traditional [...]