Straight Talk | Ted Rubin

Late last year I posted a discussion about whether or not Pinterest will replace Facebook as a social platform. The post was meant to spark conversation. It’s interesting… whenever a new platform rises (like Pinterest or Google Plus), there is always chatter about whether it will bring down the big giants. Lots of people try [...]

We are hearing so much now about social media creating a shift from ‘the wisdom of crowds’ to ‘the wisdom of friends’, but what does that really mean for brand advocacy?  A lot.  It’s this ‘wisdom of friends’ that brings a new “social power” to Brand Advocacy. Social power (the ability to influence) used to [...]

Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has trained marketers to determine effectiveness and ROI within days… perhaps [...]

Technology is always on the move—and we’ve made more technological advances in the last decade than any of us alive today have experienced in a generation. For instance, did you know that every 60 seconds, over 700 computers, 80 iPads, and 925 iPhones are sold today? Not to mention the monstrous amount of data we’re [...]

Attention Bloggers: Should You Be Worried About Duplicate Content? by KATHRYN ROSE on FEBRUARY 8, 2012 Has this happened to you?  You have an opportunity to guest blog on a prominent site.  You ask if you submit the blog and it’s published, could you then repost the blog on your own website (with a link back to the [...]