About Me
Ted Rubin
As the Chief Marketing Officer for e.l.f. Cosmetics, Ted Rubin was known for his active use of Twitter (where he has in excess of 26,000 followers and grew over 50,000 followers for e.l.f. Twitter handles), his responsiveness to all, and the growth of an incredible blogger network through his hands on development, attention and nurturing.
At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership doubled from 1MM to in excess of 2MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand.
Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”
Ted has a deep online background beginning in 1997 working with bestselling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo!
Prior to joining e.l.f., Ted served as Senior Managing Director for RealProspex.com, a unique and innovative commercial real-estate-listing site. He was also President and CEO of The Black Book and responsible for its turnaround and eventual sale to a private equity group, and has held senior level positions at 1-800-Flowers, BottleRocket, and Yoyodyne, a Yahoo! company, in addition to running his own internet marketing and business development consultancy for many years.
Ted recently became a member of the OpenSky Board of Advisors, and as Chief Social Marketing Officer is taking an active day-to-day role building their social media presence, engaging and interacting with the blogging community, and working with other worthwhile potential partners.
A native New Yorker, Ted holds a Bachelor of Science in business and economics from Cornell University. He is divorced, has two teenage daughters, and lives in Long Island.
Connect with Me
Mobile: 917-613-1947
tedrubin@gmail.com
