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WHY ARE 138,000 PEOPLE FOLLOWING THIS GUY ON TWITTER? ~via @PurpleClvr
How a savvy salesman became a social media guru by Ted Rubin Tuesday, June 4, 2013 I like to say I got started in social media when I got involved in this thing we call the Internet. It was 1997 when I joined Seth Godin’s start-up, Yoyodyne. It was the first Internet-based direct marketer… Read the rest of the post at…
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My Dad…
2009 when the girls were still a part of my parent’s life. My Dad, Sheldon Rubin (yes Sheldon/Shelly… the scene in “When Harry met Sally” didn’t make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how important it is to be a friend first without expectation. This was the way he behaved in the business world, and with our family, friends, and people in our neighborhood, or anywhere else. My Dad was always doing things for our neighbors… cleaning up,
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Father’s Day Post via my brother… My Unexpected Research Partner Was My Daughter
Originally posted at HUFF POST PARENTS Jeffrey W. Rubin Professor of Latin American History at Boston University As a professor, I’m used to knowing what I’m going to say. But when I wrote a book with my daughter, she persuaded me to go off script. More than a decade ago, I brought her to a political meeting in the countryside of southern Brazil. Emma watched young women, many with only elementary school-level educations, debate the future of a movement that had already transformed women’s lives across the region. Studying the rural women’s movement in Brazil was
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Smarter Commerce Conversations with Ted Rubin, Collective Bias (Video)
Published on May 28, 2013 Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a blogger and building a blogger community. Learn more: Ted Rubin: http://www.tedrubin.com/about-2/ Collective Bias: http://collectivebias.com/ Return on Relationship™: http://returnonrelationshipbook.com/ Smarter Commerce: http://ibm.com/smartercommerce
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The Content “IS” the Ad
There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What’s a marketer to think? Are we supposed to throw out everything we learned about marketing and advertising to date and learn to ride a new horse? How the heck are we supposed to get in front of customers now? Well, things ARE changing. Traditional advertising isn’t yet extinct, but there is
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Want Better Return on Relationship? Make Engagement More Personal!
As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships. People respond to people best in one-on-one, face-to-face situations—that’s just the way we are. So when you try to automate that process and remove the personal connection, immediately there’s a wall between you and your audience. People gravitate toward social communities to talk
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“Your Value Doesn’t Decrease Based On Someone’s Inability To See Your Worth”…
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Lose the Fear and Embrace the Opportunities of Social Media
I’ve come to the conclusion that negative social media issues are like plane crashes. The big bad ones get media attention, which produces a disproportionate fear in the marketplace, but airline disasters don’t happen every day. The fact that we have this awesome aviation technology has lifted world-wide standard of living exponentially, yet we only hear about the negative news, which causes some to avoid air travel altogether.The same thing is happening with social media in that some brands don’t adopt it or use it to its fullest potential because they’re afraid something “bad”
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