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Adding Value Back into Online Relationships
WHAT IT REALLY TAKES TO BE A ‘FRIEND’ Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born. ~Anais Nin FACEBOOK HAS DONE AN AMAZING THING—they now own the word friend. The problem is that they have devalued the word while adding value to their brand. In today’s digital age, the word friend means (more often than not) that you exchanged a keystroke with someone. When we’re concentrating on developing relationships, however, we need to take back the word friend and add value to
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Focus On Digital Trends – Ted Rubin video Interview by @coxbusiness
Cox Blue editor Martin Jones (@martinjonesaz) interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias and co-author of the book, Return on Relationship
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Want Measurable ROI from Social Media… The Key is The Shopper
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has trained marketers to determine effectiveness and ROI within days… perhaps hours. ——— With the immediacy of social media interactions (and exponential growth and adoption), we really do need to see measurable ROI in the shorter term, like digital tracking, but with a medium built for relationships, feedback, and interaction, this can
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I am her Dad…
Had breakfast with my daughter to discuss her decision to attend Skidmore College in the Fall as a part of their Fine Arts Program. So happy that she seems totally comfortable with her decision. This is what I wish for her as she finishes one chapter and moves to the next… Strength for the future, the feeling of seeing a prized dream come true, a bright carefree spirit, but most important to listen to her own voice and develop the wisdom to know in her heart what is most right for her. And always, I’m
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Social Echoes Podcast… Return on Relationship Is The Real ROI ~via @TrueVoiceMedia
Welcome to episode #16 of Social Echoes: The True Voice Media Podcast. Awhile ago I was in a meeting with two gentleman. I was taking notes and observed the differences between them. One man spoke of the people he worked with and their hopes for their businesses while the other was all about getting that final signature. The second gentleman was solely in it to win while the first places focus on relationships. Ted Rubin is just like that first gentleman: people first, business second. Without the people there is no business. Ted is the Chief
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Marketing in the Age of Media Disruption
Marketing in an age of media disruption from John Andrews
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Building Customer Relationships with Branded Story-Telling
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know that consumers are becoming more and more contemptuous of push advertising, which has traditional marketers scrambling to find a magic bullet to replace it. But with what? When social came along and marketers mistakenly tried to force push advertising messages there, the failures were huge. What we’re seeing is a gradual shift away from advertising
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