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“The whole universe changes.”
Originally posted by Lisa Duggan | on August 21st, 2012 | AGE 54 HOMETOWN(S) Huntington, NY @TWITTER @TedRubin ON THE WEB Ted Rubin NUMBER OF CHILDREN Two teenage girls DAY JOB Chief Social Marketing Officer / Social & Engagement Strategist RELATIONSHIP STATUS Divorced FAVORITE CHILDREN’S BOOK My daughters are teenagers, so the book reading stage is long gone. For me, the book Mindset by Carol Dweck is important for us all, but particularly developing adults. HOW DO YOU COMBINE WORK AND FAMILY? I face particular challenges being a divorced Dad, and in addition to the ones for all divorcees,
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“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” Dedicated to #Hispz13…
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important… incredibly passionate. Return on Relationship lives so vividly in this community. I am honored to be a part of this event and to be so lovingly welcomed into this amazing community. And make no mistake, Hispanicize is not a Conference… it is an EVENT, and one to be embraced by all. This post is dedicated to everyone here, and all they are creating, imagining, and advocating each and every day… The
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How Collective Bias Harnesses the Power of Social Shoppers
CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco, with plans of expansion into Toronto and London markets. Social Fabric is a proprietary community managed by Collective Bias that consists of shopping-focused influencers, creating content in a storytelling fashion, combining the shopping experience and product usage into a creative
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Harness the Power of Social Stories
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those stories, so find more ways to tell them! Reach out to your brand advocates and collaborate with them, and don’t forget to include quality of engagement in your metrics for a better overall view of how you’re doing. It’s about connecting emotionally and building relationships (ROR). In other words, think like a publisher—you’ll
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Personal Connection is Coming Full Circle
Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and loyalty. Knowing who they are, listening to what they have to say, and speaking to them via those they trust, not a brand mouthpiece. The burbs This isn’t a new idea. Looking back before World War II, most business was done in a personalized way. Stores were small and knew their customers on sight
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Does Every Job Go to the Lowest Bidder? Doesn’t Have to…
Whether you’re in a sales position for a Fortune 500 company or you’re a solo-preneur trying to market your services, sales can often feel like an uphill battle. Does it frustrate you that your under-bidding competition often gets the sale while you do all the up-front work prepping the prospect? If so, you’re not alone. The global economy produces phenomenal competition for goods and services and it’s hard to be heard above the noise. There are a couple of things you can do to prevent this from happening—and they both revolve around how you see
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Latest re-branding stupidity, J.C.Penny is now jcp???
I was going to post this back in November, and then decided to hold back. Today I passed a huge billboard near Penn Station for jcp, and found myself saying… REALLY??? So decided to resurrect… Almost as bad as Overstock.com trying to change their name to O.com. You saw how long that lasted. J.C.Penney has brand equity they could have banked on had they focused on that legacy, brought it back to life, upgraded stores, improved merchandise and focused on the customer, service, and appealed to what people remember. Bringing in Ron Johnson as CEO, whose
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