Straight Talk | Ted Rubin

In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t measure ROI in social and that marketing has completely [...]

The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some [...]

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission to do [...]

With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For many reasons, dads may allow the mom to be the custodial parent, including financial necessity, lack of comfort with being a pseudo full-time dad or lack of desire. Often attorneys and psychologists advise [...]

PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens  (Pages 126-132)   Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997:  originally working with Seth Godin at Yoyodyne (which was acquired by Yahoo! in 1998), then moving [...]