Straight Talk | Ted Rubin

The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some [...]

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission to do [...]

PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens  (Pages 126-132)   Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997:  originally working with Seth Godin at Yoyodyne (which was acquired by Yahoo! in 1998), then moving [...]

Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.”  However, let’s look at it from the Facebook business page standpoint of a “Like.”  First, what does the term “Like” mean in social [...]

Ted Rubin  Wednesday (Yesterday) 12/28 11:23am Will Pinterest Replace Facebook?… http://bit.ly/vwFkoI (via John Andrews andCollective Bias) Will Pinterest Replace Facebook? | Collective Bias | Blog www.collectivebias.com Last week I was in a meeting with Elmer’s, and one of our Collective Bias clients and we started talking about the Pinterest page we help them manage. Our discussion centered on how [...]