Straight Talk | Ted Rubin

The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success in other mediums. I am [...]

Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time take up by gaming. I have to strongly disagree. The long tail is alive and well, and if anything, experiencing a re-birth of [...]

Social Media — The Latest Chicken or Egg Scenario
by Starla J. King, OutWrite Living
A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg scenario:  Which comes first in social media marketing:  the brand or the audience? [...]

Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency.
The “social” part of social media campaigns makes them quite different than traditional ad [...]

In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans,  and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship.
I agree wholeheartedly with Drew and appreciate his addressing such a timely topic. “Dog Days,” my [...]