10 Minute Strategy – Video insights and interviews for online & offline business strategy from Peter Propp
I’m happy to have Ted Rubin back on 10MinuteStrategy. Ted is the Chief Social Marketing Officer for a very cool “Shopper Media” firm called Collective Bias. And he’s been on the forefront of social media and in deploying the strategies necessary for businesses to gain value from social media.
Nestle recently hired Collective Bias to drive awareness and action around their ice cream brands in a promotion they were running with WalMart. The results are worth noting. Watch the video for more detail.
Uploaded by peterpropp on Apr 10, 2012
Ted Rubin is a pioneer in the area of leveraging social media for successful business outcomes. And now he’s putting his unique view of the world to work on behalf of Collective Bias, where he’s the Chief Social Marketing Officer. In this segment we discuss how Collective Bias leverages social media crowdsourcing (enlisting teams of bloggers to participate in a campaign) to drive business results for their clientele.
Ted will be back on Skype with me next week to provide some more meaty detail on what’s going on in social marketing.
Comments
About the Author: Ted Rubin
Related Posts
2 Responses to: Harnessing The Power of the Crowd for...
Leave a Reply
« How to Look Someone in the Eye Digitally… via @30SecondMom 20 Important Twitter Goals and Objectives for Business »
Learning and teaching through stories is one way I use to help people with their relationships but I hadn’t previously thought of several other strategies explained here. Thanks for the usable tips! They are applicable to a smaller business than the client examples.
Yes Marilyn… small and large, personal and business.