Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been discovered. It is time to come out of that BRAND controlled shell and allow the engagement and user generated content/feedback to drive the business of the future. Don’t be scared, it will only hurt a little and the benefits can far outweigh the pain!

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About the Author: Ted Rubin

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