Straight Talk | Ted Rubin

We are hearing so much now about social media creating a shift from ‘the wisdom of crowds’ to ‘the wisdom of friends’, but what does that really mean for brand advocacy?  A lot.  It’s this ‘wisdom of friends’ that brings a new “social power” to Brand Advocacy. Social power (the ability to influence) used to [...]

In the physical world, when our trusted and valued friends come to visit our house, we often welcome them by saying, “Come in…make yourselves at home!”   In the virtual world, do you do the same thing?  When customers and prospects visit your online site, do they feel at home there? Think about retailers that offer [...]

Originally posted at ZuberRants Kleenex made waves with its recent “Softness Worth Sharing campaign,” which encouraged people to have FREE Kleenex sample packs sent to friends and family.  Earlier this month, a reported 1 million Kleenex packs had been sent on behalf of Kleenex consumers! What made this innovative campaign so successful?  Kleenex gave consumers the chance to not [...]

Originally posted at ZuberRants Seth Godin has it exactly right when he asks in a recent blog post, “…what if you define ‘best customer’ as the person who brings you new customers through frequent referrals, and who sticks with you through thick and thin?” In other words, what if we define “best customer” as “strongest [...]

Originally posted at ZuberRants 2011 needs to be the year of strategic intent with regard to social media. Social media is hot, hot, hot, and it can be tempting to just dive in and ride the social media wave without any specific plan.  That’s a great way to guarantee misjudging the swell and getting tossed [...]