Innovative Use of Traditional Metrics
20. Jul, 2010 
2 Comments
Here’s an interesting concept: using traditional measurement tactics to determine the success of non-traditional (social media) marketing.
At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship rather than just the standard Return on Investment, but actually it doesn’t.
In his July 19 blog post entitled “The [...]
