Straight Talk | Ted Rubin

Market research can be tricky because people have a tendency toward giving you the answers they think you want.  It is simply human nature, and something we marketers must pay attention to. In the past, the solution to avoiding this skewed feedback has been to provide ways for current and potential customers to give anonymous feedback.  [...]

Originally posted at: SheSpeaks It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals. New research not only backs up that claim, but hits it out of the park. In [...]

Originally posted at: SheSpeaks Fences make good neighbors — even in the social media world. Too many brands assume that the most effective way to market in this digital age is to use social media to post and tweet as many marketing messages as possible to the widest range of potential consumers across the greatest [...]