Straight Talk | Ted Rubin

Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship,  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, [...]

Ruben Quinones interviews me about Social Media Predictions For 2011 with @TedRubin http://bit.ly/ffER0q (via @PathInteractive)

We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution into Social Commerce, and now as we come upon the brass ring – [...]

In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans,  and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree wholeheartedly with Drew and appreciate his addressing such a timely topic. “Dog Days,” [...]

We’re hearing (and doing) more and more about “Relationship Commerce” these days — but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships?   It depends. Any one of us obviously does not have time to keep up thousands of face-to-face [...]