Straight Talk | Ted Rubin

In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans,  and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship.
I agree wholeheartedly with Drew and appreciate his addressing such a timely topic. “Dog Days,” my [...]

We’re hearing (and doing) more and more about “Relationship Commerce” these days — but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships?  
It depends. Any one of us obviously does not have time to keep up thousands of face-to-face relationships [...]

Remember the Yellow Pages?  When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for.  If we needed a contact in a different state, we had to make phone calls to find [...]

Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s success… this is perfectly exhibited with what Amazon does to nurture a relationship.
But what about true relationships that already [...]