Straight Talk | Ted Rubin

We are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust).  This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing [...]

Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever. With effort, an online relationship may begin from the request of a Facebook friend [...]

1.  If Relationship Commerce were a University Degree, what would it’s program description look like? The way I see it, we’re overdue for a revolution in retail.  So many of us have been sharing our passions and discoveries, it’s about time we acquired tools that empower us to share in the economic benefits.  Relationship Commerce [...]

We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution into Social Commerce, and now as we come upon the brass ring – [...]

Social Media — The Latest Chicken or Egg Scenario by Starla J. King, OutWrite Living A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg scenario:  Which comes first in social media marketing:  the brand or [...]