Straight Talk | Ted Rubin

1.  If Relationship Commerce were a University Degree, what would it’s program description look like? The way I see it, we’re overdue for a revolution in retail.  So many of us have been sharing our passions and discoveries, it’s about time we acquired tools that empower us to share in the economic benefits.  Relationship Commerce [...]

We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution into Social Commerce, and now as we come upon the brass ring – [...]

Social Media — The Latest Chicken or Egg Scenario by Starla J. King, OutWrite Living A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg scenario:  Which comes first in social media marketing:  the brand or [...]

Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency. The “social” part of social media campaigns makes them quite different than traditional [...]

In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans,  and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree wholeheartedly with Drew and appreciate his addressing such a timely topic. “Dog Days,” [...]