Straight Talk | Ted Rubin

Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??  If not, you are missing an incredible opportunity! Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with [...]

A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience.  Savvy marketers can leverage contests to increase both short- and long-term return. As with any marketing campaign using social media, a [...]

Facebook has done an amazing thing – they now own the word “friend”.  The problem is that they have devalued the word while adding value to their brand. Let’s take back the word “friend” and fill it with value again! How many of you use “air quotes” when you say so-and-so is your Facebook “friend”?  [...]

Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal!  Every day I am thrilled to be part of the awesome blogger community, and here’s why you (and your brand) need to love bloggers too: 1. [...]

Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience.  Here are 12 ways to build your [...]