Straight Talk | Ted Rubin

Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal!  Every day I am thrilled to be part of the awesome blogger community, and here’s why you (and your brand) need to love bloggers too: 1. [...]

Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience.  Here are 12 ways to build your [...]

Moments of Truth are well-known concepts in the marketing world, from research (Zero Moment of Truth)… to shopping (First Moment of Truth) … to owning/using a product (Second Moment of Truth). Now, in a recent blog post, David Berkowitz introduces one more: the Infinite Moment of Truth (IMOT), which is all about sharing the experience of any [...]

Google+ is here — what do you need to change about your brand message to leverage this new tool? Nothing! Now more than ever, your brand message needs to remain strong and consistent, and your focus needs to stay on building relationships.   Don’t let new tools (like Google+) distract you from your brand message!  As I [...]

Originally posted at SheSpeaks In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters:  WOMEN. Women control 85% of household spending, and (according to Bank of America Merrill Lynch) in 2011, women’s earning power will recover from the recession far quicker than [...]