Straight Talk | Ted Rubin

According to a January article by eMarketer, research from the social marketing software firm Awareness, Inc. shows that businesses are thinking about getting back into blogging for 2012, and it’s about time. The survey also indicated that businesses are looking at expanding their social footprint to new platforms, but I think the “getting back to [...]

Being the divorced Dad of two teenage daughters has its trials and tribulations. I guess being the Dad of teenage daughters has challenges regardless of marital status, but for me the next couple of years are so very important. It is not only a very special time, but a crucial period for me and my [...]

What’s Your Social Style? Posted by mneeley on January 30, 2012 My Interview with Ted Rubin, Social Marketing Strategist & Chief Social Marketing Office at Collective Bias Tell me a bit about what you do? I am a social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™… a [...]

These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill sets, different agendas—even though they share a common purpose. It’s [...]