Straight Talk | Ted Rubin

Here’s an interesting concept:  using traditional measurement tactics to determine the success of non-traditional (social media) marketing.
At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship rather than just the standard Return on Investment, but actually it doesn’t.
In his July 19 blog post entitled “The [...]

Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s success… this is perfectly exhibited with what Amazon does to nurture a relationship.
But what about true relationships that already [...]