Straight Talk | Ted Rubin

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission to do [...]

PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens  (Pages 126-132)   Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997:  originally working with Seth Godin at Yoyodyne (which was acquired by Yahoo! in 1998), then moving [...]

Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.”  However, let’s look at it from the Facebook business page standpoint of a “Like.”  First, what does the term “Like” mean in social [...]

Originally posted by @ReneSyler at… http://www.goodenoughmother.com/2011/12/life-lessons-ted-rubin/ Life Lessons: Ted Rubin Ted Rubin is an experience.  He is so full of energy, life, and encouragement.  It is my pleasure to bring you the Life Lessons of a man who is a social media guru and an active dad.  Let’s see what Ted has learned in 2011.  And [...]

As you head into a new year, step out of your comfort zone… starting NOW.  Commit TODAY to doing something in this respect, brands and individuals alike. Why?  Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in ways far greater than what you can do sitting inside your [...]