Straight Talk | Ted Rubin

This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year.  Most of us will have some things we can look at with pride [...]

Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??  If not, you are missing an incredible opportunity! Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with [...]

What do “butts,” “ChapStick,” and “social” have in common?  They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to Tim Nudd’s recent AdWeek article, ChapStick Gets Itself in A [...]

Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives:  our friends and family, our customers, shoppers, advocates, and critics.  Yes, I give thanks for ALL of them because they all provide a possibility for a relationship, which is really what it is [...]