Straight Talk | Ted Rubin

Not sure why the media, and some “pundits,” are so ga-ga over this. Seems to me to simply be another place to sell stuff and nothing unique about it… think “click to buy here” or about shops offered in the past from Yahoo, etc. Shoppers tend to buy most in dedicated ecommerce environments where they [...]

Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want to be heard. They crave a better buying experience. [...]

Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s success… this is perfectly exhibited with what Amazon does to nurture a relationship. But what about true relationships that [...]