Straight Talk | Ted Rubin

The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success in other mediums. I am [...]

Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency.
The “social” part of social media campaigns makes them quite different than traditional ad [...]

In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans,  and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship.
I agree wholeheartedly with Drew and appreciate his addressing such a timely topic. “Dog Days,” my [...]

We’re hearing (and doing) more and more about “Relationship Commerce” these days — but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships?  
It depends. Any one of us obviously does not have time to keep up thousands of face-to-face relationships [...]

Remember the Yellow Pages?  When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for.  If we needed a contact in a different state, we had to make phone calls to find [...]