Straight Talk | Ted Rubin

Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off.  “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets… Nobody’s “Liking” my new Facebook page!” What are [...]

In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t measure ROI in social and that marketing has completely [...]

Guest post by John Andrews, Founder/CEO Collective Bias. Originally posted at CollectiveBias blog Almost four years ago, I was attending SXSW with the Walmart Elevenmoms group.  I was learning about social media from the people that were doing it by immersing myself in the culture.  Having spent the previous 14 years of my life as a brand and [...]

Macaroni Kid Publisher Mom Meetup_Ted Rubin from Eric Cohen on Vimeo.