Straight Talk | Ted Rubin

We are at an incredibly important time in the evolution of “relationship commerce” (buying from people you know and trust).  This is the time when our actions will decide if “relationship commerce” ends up as simply a phrase on a list of buzz words, or becomes an effective – and meaningful — way of doing [...]

06.14.2011– June 14, 2011, Bentonville, Ark. – Collective Bias, LLC, a leading shopper media company, has opened a new services division called cb.socially. The division is devoted to conversational media management, engagement, interaction and relationship building activities for brand and retail clients. cb.socially, headed by Ted Rubin, Collective Bias’ Chief Social Marketing Officer, offers brands [...]

Zuberance’s Brand Advocacy Series is coming to Chicago on May 11 and New York on May 17 for social media panel discussions on “How to Turn Word of Mouth and Social Media into Sales.” The event series brings together leading brands, marketers, and influencers to discuss real-world case studies, best practices and steps brands can [...]

It’s a whole new year – literally and figuratively. Social media is quickly changing the way we need to think about our brands and marketing. We can no longer expect to be successful if we just focus our marketing efforts on telling our target market how great our own brand is. What we – the [...]

Groupon is getting way ahead of themselves. My 2011 prediction… Google buys Twit Richard Bashara says: Ted I’m going to agree with a “but,” look at Facebook. Zuck’s had how many chances to sell FB? You can’t deny that Groupon has set a trend. Perhaps trying to stay on top of the wave could pay [...]