Straight Talk | Ted Rubin

I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important to a brand. They build relationships, create an emotional [...]

Originally posted at WindMillNetworking™ by Kathryn Rose There is so much buzz lately surrounding the term “Relationship Marketing.”  My friend and social media guru, Mari Smith’s newest book is titled “The New Relationship Marketing: How to Build a Loyal, Profitable Network Using the Social Web.” In her book she outlines the ways in which people and [...]

Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off.  “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets… Nobody’s “Liking” my new Facebook page!” What are [...]

In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t measure ROI in social and that marketing has completely [...]

Guest post by John Andrews, Founder/CEO Collective Bias. Originally posted at CollectiveBias blog Almost four years ago, I was attending SXSW with the Walmart Elevenmoms group.  I was learning about social media from the people that were doing it by immersing myself in the culture.  Having spent the previous 14 years of my life as a brand and [...]