Straight Talk | Ted Rubin

Here’s an interesting concept:  using traditional measurement tactics to determine the success of non-traditional (social media) marketing.
At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship rather than just the standard Return on Investment, but actually it doesn’t.
In his July 19 blog post entitled “The [...]

“Further positioning itself as a TV alternative, YouTube has launched a new user interface option named ‘Leanback,’ with which users can more easily browse content at a distance.” MediaPost, Thursday July 8, 2010
 
Awesome idea and functionality that will help lead YouTube to the forefront of next generation online video viewing. YouTube is so often overlooked as an incredibly [...]