Straight Talk | Ted Rubin

Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??  If not, you are missing an incredible opportunity! Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with [...]

I recently had the honor of speaking at Macaroni Kid’s meetup (#MKmeetup) about Return on Relationship™ (#RonR), but it is clear to me that these women already get it — they are an exciting example of what can be accomplished through the power of relationships. Macaroni Kid has close to 400 amazing “Publisher Moms” who [...]

A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience.  Savvy marketers can leverage contests to increase both short- and long-term return. As with any marketing campaign using social media, a [...]

Facebook has done an amazing thing – they now own the word “friend”.  The problem is that they have devalued the word while adding value to their brand. Let’s take back the word “friend” and fill it with value again! How many of you use “air quotes” when you say so-and-so is your Facebook “friend”?  [...]

You might think that with a life so focused on social media, my business travel would be limited…    but I practice what I preach about balancing online and offline presence and spend a LOT of time  traveling.  I just returned from a fantastic trip to Colombia for Social Media Week in Bogotá  (SMWBOG), and [...]