Straight Talk | Ted Rubin

Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl.  It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof that social media is now being [...]

Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off.  “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets… Nobody’s “Liking” my new Facebook page!” What are [...]

Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control.  Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by requiring that the marketers send promotional messages only to consumers who have given marketers permission to do [...]

PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens  (Pages 126-132)   Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997:  originally working with Seth Godin at Yoyodyne (which was acquired by Yahoo! in 1998), then moving [...]

Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.”  However, let’s look at it from the Facebook business page standpoint of a “Like.”  First, what does the term “Like” mean in social [...]