Straight Talk | Ted Rubin

Ted Rubin  Wednesday (Yesterday) 12/28 11:23am Will Pinterest Replace Facebook?… http://bit.ly/vwFkoI (via John Andrews andCollective Bias) Will Pinterest Replace Facebook? | Collective Bias | Blog www.collectivebias.com Last week I was in a meeting with Elmer’s, and one of our Collective Bias clients and we started talking about the Pinterest page we help them manage. Our discussion centered on how [...]

As you head into a new year, step out of your comfort zone… starting NOW.  Commit TODAY to doing something in this respect, brands and individuals alike. Why?  Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in ways far greater than what you can do sitting inside your [...]

This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year.  Most of us will have some things we can look at with pride [...]

Yes, yes, yes I know… just a few short weeks ago I wrote about Klout and generally supported them — not so much pleased with what they do, and how they do it, but acknowledging their ability to market themselves and make Klout relevant. But since then things have changed.  I have watched my Klout [...]

What do “butts,” “ChapStick,” and “social” have in common?  They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to Tim Nudd’s recent AdWeek article, ChapStick Gets Itself in A [...]