Straight Talk | Ted Rubin

Many people are finally realizing that social media is serious business. Not “serious” as in stuffy, fun-resistant, and devoid of personality, but “serious” as in something that is of great value to our companies and needs to be treated as such. See full post at Social2b

Traditional customer service certainly gets its share of bad-mouthing:  endless pre-categorized “service” menu selections followed by long wait times to speak with a customer representative, plus the constant risk of getting disconnected, or the call dropping in the middle of the wait. Social media is now giving customers an interesting alternative to telephone customer service [...]

One of the most valuable returns of the social media proliferation is the renewed fervor around Brand Advocacy. The truly remarkable thing about Brand Advocates is that they proactively recommend brands and productswithout getting paid…but if they are not getting paid, then what is their motivator for advocacy? The #1 reason Brand Advocates recommend brands and products [...]

Originally posted at ZuberRants It is true that Brand Advocates have value in part due to the reach of their relationships within and across their social networks.  When they encourage their friends and colleagues to buy our products, our brand’s buying power increases exponentially, and it simply makes good business sense to leverage those opportunities. The [...]

Although blogger Zennie Abraham shares some interesting ideas in his post “Social Networking is Really Social Broadcasting,” I just don’t buy it. I do get his point that social networking has a big “broadcasting” component to it, and I understand his reasoning of trying to place it in that basket so advertisers can see it [...]