Straight Talk | Ted Rubin

Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl.  It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof that social media is now being [...]

Being the divorced Dad of two teenage daughters has its trials and tribulations. I guess being the Dad of teenage daughters has challenges regardless of marital status, but for me the next couple of years are so very important. It is not only a very special time, but a crucial period for me and my [...]

Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off.  “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets… Nobody’s “Liking” my new Facebook page!” What are [...]

These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill sets, different agendas—even though they share a common purpose. It’s [...]

In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t measure ROI in social and that marketing has completely [...]