Straight Talk | Ted Rubin

Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has trained marketers to determine effectiveness and ROI within days… perhaps [...]

Technology is always on the move—and we’ve made more technological advances in the last decade than any of us alive today have experienced in a generation. For instance, did you know that every 60 seconds, over 700 computers, 80 iPads, and 925 iPhones are sold today? Not to mention the monstrous amount of data we’re [...]

Originally posted at Collective Bias 2.9.12 cb.Socially was established in June of 2011 as the Collective Bias media syndication engine that enables Collective Bias to distribute content, PR, offers/promotions and user generated media via all the social platforms to an ever growing shopper audience, and at the same time engage, interact and build an emotional connection [...]

I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important to a brand. They build relationships, create an emotional [...]

Originally posted at WindMillNetworking™ by Kathryn Rose There is so much buzz lately surrounding the term “Relationship Marketing.”  My friend and social media guru, Mari Smith’s newest book is titled “The New Relationship Marketing: How to Build a Loyal, Profitable Network Using the Social Web.” In her book she outlines the ways in which people and [...]