Straight Talk | Ted Rubin

Shopper Media Case Studies — Interview with Ted Rubin, Collective Bias Via: Peter Propp, a strategy and marketing consultant based in Westport, CT. Ted Rubin is back on 10MinuteStrategy with case studies from Collective Bias engagements with 3 great consumer brands: Glidden Paints, Nestle Ice Cream Brands (Dreyer’s, Edy’s and Drumstick ), and Elmers Glue.  In each of these cases, [...]

We’re hearing more and more about “Social Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, becoming e-commerce, and now evolving through the evolution of social media into Social Commerce. The implications [...]

Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of the soon to be released book Return On Relationship, with Ramon Nuez his co-host for this weekly chat, describes how companies currently use social media. From how to engage new and old customers to creating value with social networks, Ted gives great tips for [...]

The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success in other mediums. I am [...]

Crowdsourcing Week Interview with Ted Rubin In the podcast Ramon B. Nuez Jr. of Crowdsourcing Week interviews Ted Rubin — Chief Social Marketing Officer of Collective Bias. We discuss a number of topics which include Collective Bias and crowdsourcing.