Published on Sep 7, 2012 by nextforwomen

Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about why women rock. Ted states that women rock because they have a true passion for the items that they purchase, they control purchases in a country, they can make or break a brand, and the love sharing information about something that they love. Find Ted on Twitter at @TedRubin or online at http://www.tedrubin.com/

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Tags: @tedrubin, Collective Bias, Featured, marketing to women, Return on Relationship, RonR, ROR, Shopper Marketing, ted rubin, Women consumers

About the Author: Ted Rubin

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